In recent years, the popularity of broadband has led to explosive growth in OTT TV services. Compared with traditional TV services, OTT services have richer content and better experience. Third-party content services such as YouTube and Netflix are popular in Latin America, and more and more traditional users are beginning to abandon operator networks and embrace OTT services.
Brisanet is a fast-growing telecommunications company headquartered in northeastern Brazil, dedicated to providing customers with high-quality Internet services. Their growth is impressive, with thousands of new broadband and mobile customers added each month, but their pay TV business is growing slowly due to a lack of attractive content.
In order to cope with the impact of OTT, Brisanet chose the Android TV solution to complete the transformation of its TV business. The solution uses the most popular Android TV operating system, adds rich on-demand services to the operator’s traditional live broadcast services, and integrates Google’s ecosystem and popular third-party services with rich content such as Netflix, Amazon, and HBO.
Based on this solution, Brisanet completed the construction of a local content platform and launched a new BrisaPlay service. IPG completed the software and hardware design and passed the certification of Google ATV, Netflix, and Amazon.
The new OTT set-top boxes will enable Brisanet to offer its customers better pay TV services and more competitive packages, such as the “phone + fiber + TV” three-in-one plan.
This partnership is expected to further strengthen Brisanet’s market position and help achieve its goal of achieving 5G coverage of 14 million people by the end of 2024. As Brisanet continues its aggressive expansion, the set-top boxes provided by IPG will play a key role in enriching its service offerings and improving customer satisfaction.IPG will also adopt innovative product solutions to continuously provide users with be